Holiday Shopping

Christmas 2013
4:30 am
Mon December 23, 2013

Short Shopping Season Forces Retailers To Scramble

Credit WUOT News, Matt Shafer Powell

As Holiday shopping seasons go, this has been a strange one.

For starters, Thanksgiving came six days later this year than last.  “That’s significant,” says Ann Fairhurst, a retail professor and head of the Department of Retail, Hospitality, and Tourism Management at the University of Tennessee.  “That’s six fewer days that the retailers have to capture those dollars and so they’re really pushing promotions all the way to Christmas.”

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