The Method: Beer Science; This Is Your Brain On Shopping

Nov 23, 2015

Glassmaker Matthew Cummings is pictured with some his beer glass creations.
Credit Brandon Hollingsworth, WUOT News

It's a very special Thanksgiving edition of WUOT's signature science series. First up, your Thanksgiving meal might include a stout ale or a nice IPA. But before you take a sip, think about the shape of your beer glass, and the temperature of the beverage. Glassmaker Matthew Cummings has studied both, and he says the way you drink your favorite brew might be hurting, instead of helping, the experience. Cummings talks with Method host Brandon Hollingsworth.

Then: Black Friday is just around the corner, and the full-court Christmas shopping press begins. What happens to our brains when we buy something for someone else? Is there such a thing as "retail therapy"? Neurologist Ralph Lydic will share the answers with WUOT's Matt Shafer Powell.

The Method airs Wednesday, November 25, at 5:50 p.m., on WUOT.

WEB EXTRA: Really into beer? Really really into beer? You'll enjoy this extended edit of Brandon's chat with Matthew Cummings.