This Saturday's highly-anticipated football game between the University of Tennessee and Virginia Tech is generating a lot of excitement. Barring anything unforeseen, the game at Bristol Speedway is expected to shatter NCAA football attendance records.
The game was originally scheduled to be played in Knoxville. As a result, merchants who rely heavily on game traffic during home-game weekends are preparing for weak sales.
Businesses along the Cumberland Avenue strip are hosting a scavenger hunt in an effort to offset some of the losses.
WUOT's Matt Shafer Powell recently sat down to talk about this weekend's challenges with Helen Morton, owner of University Liquors on Cumberland Avenue.